| Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black |  | Brand: Sony
Category: CE
List Price: $699.99
Buy New: $599.99
as of 9/9/2010 13:43 EDT details
You Save: $100.00 (14%)
In Stock
New (20) from $599.99
Seller: Hope Discount City Inc.
Rating:  13 reviews
Sales Rank: 2,366
Color: Black
Media: Electronics
Batteries Included: Yes
Display Size: 40
Battery: 2 AA
Size: 40 Inch
Shipping Weight (lbs): 30.7
Dimensions (in): 39.1 x 4 x 25.6
MPN: KDL-40EX400
Model: KDL-40EX400
UPC: 027242785038
EAN: 0027242785038
Availability: Usually ships in 1-2 business days
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| Features:
| • | 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console | | • | Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting | | • | USB port for photos, music and video playback; Wi-Fi adapter ready; BRAVIA Sync controls compatible devices with one remote | | • | Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output | | • | Includes removable stand; measures 39.13 x 25 x 9.875 inches with stand |
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Product Description
Sony 40” BRAVIA KDL-40EX400 Series 1080p HDTV FeaturesFull HD 1080p Resolution
Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).2 Ambient Sensor
Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting. LightSensor Technology
Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption. BRAVIA Engine 2
Enjoy sharp, vibrant, life-like images while optimizing color & contrast and significantly reducing noise with the BRAVIA Engine 2 fully digital processor. USB Input
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input. BRAVIA Sync Compatible
Conveniently operate and control other BRAVIA Sync compatible devices - including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.3 7 HD Inputs
Get versatile HD connection options with seven HD inputs, including four HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity in addition a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.4 Footnotes
1 Works with other BRAVIA Sync
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| Customer Reviews:
Showing reviews 1-5 of 13
 An outstanding set, especially for TV viewers and gamers July 24, 2010
J. Johnston
5 out of 6 found this review helpful
Sony has long been one of the better TV makers, going back to the Trinitron and later the WEGA. The Bravia series has remained high quality machines, boasting great pictures, not to mention some of the lowest repair rates in the industry. The 40EX400 lives up to that billing, sporting a terrific picture and some solid features at an astonishingly low price.
It's tough cutting through a lot of the mire -- LCD vs. LED vs. plasma, 60Hz vs. 120Hz -- but this TV will prove to be more than adequate for the vast majority of owners. The LCD image is eye-popping, with good contrast and vibrant images. (While there is no substitute for professional calibration, drawing from the calibration settings available from reviewers here and elsewhere will yield really rich color.) The screen diffuses glare very well, unlike the glass screens on some plasmas, so it is a good TV for those who deal with a lot of light.
Some people are liable to wonder if they should go for this 60Hz or "upgrade" to 120Hz, but for most functions this TV works just as well, and for a lot less cost. For one, virtually all TV (including sports) and video games both refresh at 30 or 60 frames per second, which is perfect for this TV, since 60Hz equates to 60 refreshes per second. Football and baseball alike look great on this TV, and video games run like silk. Gamers will also appreciate the brisk input response time, which makes playing first person shooters and other action games very satisfying; Sony clearly wanted to make sure their PS3 crowd would be at home in front of this TV. The one Achilles Heel of 60Hz TVs - 24fps Blu-ray movies - still run well on this set thanks to the Cinemotion "pulldown" technique, and only the most visually trained will notice any motion stutter.
The TV has a few other features worth noting. The system boasts a generous collection of inputs, including 4 HDMI inputs and a USB port for playing music and movies. The digital tuner works quite well, pulling in HD programming over the air with no trouble and even displaying the resolution of each channel. (It actually did better in this way than the vaunted Zenith DTT901 Digital TV Tuner Converter Box.) The calibration menus are very specific and allow for a lot of adjustments and customization, even allowing for different configurations across inputs.
Of course, no TV is perfect, and this one has a few drawbacks. There is no online connectivity, unlike a lot of other TVs out there today. The digital antenna tuner pulls signals fine and will offer descriptions of current programming, but it has no functionality to display upcoming programming, something even cheap digital converter boxes do. The sound is adequate but not extraordinary, although I wager most buyers will attach the set to a stereo or surround system. Last but not least is the infamous grey bar along the bottom of the TV paneling; to be honest, I hardly notice it anymore and it's not as bad in person as it might seem, but some may still question Sony's tastes and prefer a more unified black look.
Those nitpicks aside, it's really hard not to like this TV: at the time of this review the set goes for a little over six hundred bucks, which is extraordinary considering what a TV of these specs would have gone for just a few years back. It's not a top-end TV but it's a darn good one and for the vast majority of viewers, especially if they care less about the particularities of Blu-ray and more about TV/cable/satellite and video gaming. Highly recommended.
Great TV and picture quality July 22, 2010
XUEHAIQIAN (USA)
I've owned this TV for a week until now. It did a great job!! Great picture quality and nice sound(it's a little bit low than i expected). i'll definitely recommend it to anyone is looking for a good quality 1080p 60Hz LCD TV. Satisfied!!
Unbelievable Set July 14, 2010
Daniel A. Robbins
7 out of 7 found this review helpful
After my Sony 32" KDL32M4000 developed an interior vertical crack on the LCD (suddenly and without warning ... while it was hanging on the wall) I started looking for a new LCD begrudgingly (since the old was only 1.5 years old).
Suffice to say I am THRILLED with the replacement I choose; this EX400 40". The picture clarity is breathtaking (I'm connected here in NYC to TimeWarner Cable's HD cable and I have an Xbox360, Playstation3 and Sony 5.1 surround Home Theatre kit all connected via HDMI - effortlessly).
From the box to my wall this TV took all of 15 minutes to set up. It was that easy. There isn't a lot of tweeking of the picture, which is just fine with me!
The best part was the price I got from BestBuy. $575 (sale price $630 less $55 in coupons via their Reward Zone program). At this price, the choice was basically made for me. And I get to continue my love affair with Sony!
BUY THIS TV!
Great TV, Great Value June 30, 2010
B. McGuigan (San Francisco, CA United States)
3 out of 3 found this review helpful
I bought this TV from a big box store and have been loving every min of it. I used to have a 27" CRT that weighed 40lbs and needed 2 people to lift, this thing probably weighed half of that and I set it up by my self (from un-boxing to lifting onto the stand).I have it hooked up to an upscaling dvd player, a yamaha amp (surround sound) and then an xbox. Everything looks fantastic. The blacks are black and there is no light bleed from around the corners. Even though it isn't the fastest refresh rate (hertz) as some of the other tvs, the picture is fine, even on fast paced driving or shooting games I have no light trails/drag.
Use the picture settings that someone has posted here on a different review for best color and have all of your equipment go to into the tv with HDMI, then optical cable out of it to your surround sound and you'll never be happier.
 Nice TV, but has some major drawbacks June 19, 2010
Movie Source
2 out of 5 found this review helpful
I have been shopping around for TVs for a long time. I had a pretty strict budget, but I wanted a TV that I would not constantly be desiring to replace. After a while it came down between this and the Panasonic TC-P42S2 plasma. Since I live in pretty high elevation in Colorado Springs (over a mile high), it would be safer to go with LCD. I bought this TV for $624.04 price matching with Ultimate Electronics at Best Buy. Set-up was quite easy (I used CNET calibration settings, the only thing I boosted was color). The TV looked fantastic! Clarity was astounding and colors were quite vibrant (It seemed at the time). No comment on the sound (I have surround sound), but I wouldn't expect much. After watching for a bit I did notice some motion blur (Quite common in LCD's, can be lightened by buying 120hz sets but that in itself can have undesirable side effects such as the "soap opera" feel). The blur was not near as bad as many 60hz LCDs I have seen, but it did give me a bit of a headache. Then I went over to a friend's house and saw his Insignia plasma. Colors looked much more accurate and better yet, there was no blur. I did not hear any buzzing or other problems usually associated with plasmas at high altitude. I returned this set for the Panasonic TC-P42S2, and I am glad I did. I have had the plasma for a while and I feel the plasma TV outdoes LCD in about every way (especially colors and blacks-I never knew blacks could be so black until the Panasonic). I still give this TV a good rating. If you can deal with a little motion blur, some lighter colors and blacks, and do not want to spring for plasma, this is the TV for you.
Showing reviews 1-5 of 13
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